LOUIS VUITTON MONTSOURIS BACKPACK GETS AN UPDATE

Louis Vuitton

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Backpacks are no longer boring schoolbags, they’re hip, stylish and are trending like no tomorrow. For now, the Palm Springs Backpack is stealing every show in the House of Louis Vuitton. The reason is because of its classic style, the simplicity and the flawless material. The updated Montsouris Backpack is a different design due to its distinctive look. It’s introduced for the Fall Winter 2017 Collection, now let’s talk about that!

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The Original Louis Vuitton Montsouris Backpack (Now Vintage)
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The Design

The Louis Vuitton Montsouris Backpack is made to be a chic city bag. The look is modern and it’s a feminine update of the historic Montsouris model. The older version is no longer available and it’s considered a ‘vintage’.

If compare the old with the new backpack, the biggest differences are the Monogram Canvas color and the brighter-version of the long straps. The front features two long drawstrings, which is secured by a buckle. The drawstring is useful, but it’s also stylish.

The front pocket is hidden inside and it appears to be ‘one’ with the design. It comes with a top handle in case you want to hand carry, but you can also carry it on your back with those beautiful back straps. Those back straps are thin and feminine, unlike the thicker version on the Palm Spring Backpack.

The Interior

Backpacks are always roomy and easy to carry. The interior of this bag is made with one large compartment and a flat pocket.

The Sizes And Prices

Measuring 10’ x 11.4’ x 3.5’ inches, priced at $1830 USD, €1390 euro, £1300 GBP, $2370 CAD, $15200 HKD, ¥14100 CNY, ¥218160 JPY via Louis Vuitton boutiques.

Tag: LOUIS VUITTON Backpack MONTSOURIS

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LOUIS VUITTON FALL WINTER 2017 AD CAMPAIGN

Louis Vuitton

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It’s another season with new handbags. Presenting the Louis Vuitton Fall Winter 2017 Ad Campaign featuring new styles of the next classics like the Twist Bag, the City Steamer Bag and the Petite Malle bag. The upgraded versions are very promising as they’re designed even chic’er and more modern. Here are our favorites:

Louis Vuitton City Steamer Bag with Bright Chain

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The City Steamer Bag is a beautiful fresh tote bag. It’s been released not so long ago, but it’s already paving its way to become the house’s next iconic. We’ve seen the City Steamer Bag in solid color, then in bi-color and it usually comes with a leather strap. Now for the next season, Louis Vuitton includes the chain strap for shoulder carry. The chain revolutionizes the style as it comes in gold hardware, which makes the look shine even brighter. The chain is medium-sized, but it’s feminine, sharp and bold.

Louis Vuitton Jewel Classic Clutch

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First-seen on the runway and it’s going to happen. The latest jewel classic clutch bag will be available in store soon.

Inspired by the Petite Malle Bag, it comes with a leather strap closure in the center and closed with jewel-decorated iconic LV lock. The black side-edges are designed to look urban and bold. The center is crafted with squared blocks and beautified with shiny gold. Around the opening of the clutch is even more exciting, as it comes with little diamond like stones, which has also been embellished on the short chains.

This clutch is the ultimate chic. Match it with the right dress and the evening is all yours. There is no need for bragging.

Louis Vuitton Pochette Metis Bag In New Look

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You know what these babies are? They’re the forever-famous Pochette Metis Bag, but in new styles. Up until now, these bags are made either in full Canvas or Epi. But for the new season, it seems like that the house is going to introduce the leather versions. What we’re speculating is that they come in bi-color as well, either the front is made in Epi and the top handle in leather. Or the front is made in leather while the side is embellished in Monogram Canvas.

Now which one is your favorite? Let us know in the comment section.

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Tag: LOUIS VUITTON

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Louis Vuitton “My LV World Tour” Personalization Service

Louis Vuitton

Introducing the Louis Vuitton My LV World Tour Personalization Service. This new customization is available in the brand’s iconic handbags and in Monogram Canvas. Currently, it is available in Neverfull MM, Speedy Bandoulière 30, Keepall Bandoulière 50, Horizon 55, Zippy Wallet and Victorine Wallet.

The My LV World Tour comes in 5 collections with 12 patches each, that can be placed on pre-defined spots. The sticker collections includes: CITIES like London, Miami, Milano, Tokyo and Rio de Janeiro; LV POP such as headphones, lipstick, planets and vintage car; GRAND HOTELS like Hotel Fuji, King Edward Hotel, Hotel Grand Nantucket and Palace Hotel; LV HERITAGE which features vintage Louis Vuitton logos; and MAKE IT YOUR OWN where you can put in your initials with date or your name with the brand’s logo.

As of the moment, the customization service is only available in stores and once the order has been taken, the item will be made in France. It would take eight to twelve weeks for the bag to arrive after ordering. This special service will also be available in Damier Graphite canvas by mid-September.

Style & Price

Style

Price

Louis Vuitton Neverfull MM My World Tour Bag $1,720.00 (USD)
Louis Vuitton Speedy Bandouliere 30 My World Tour Bag $1,660.00 (USD)
Louis Vuitton Keepall Bandouliere 50 My World Tour Bag $2,220.00 (USD)
Louis Vuitton Horizon 55 My World Tour Bag $3,850.00 (USD)
Louis Vuitton Zippy Wallet My World Tour Bag $1,100.00 (USD)
Louis Vuitton Victorine Wallet My World Tour Bag $835.00 (USD)

Gallery

Louis Vuitton My LV World Tour Stickers

Tag: LOUIS VUITTON

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Louis Vuitton Seeks Hearing En Banc in 'My Other Bag' Case

Louis Vuitton

Following yet another strongly-worded and unfavorable ruling for Louis Vuitton in its copyright infringement, and trademark infringement and dilution case against “parody” bag-maker My Other Bag, this time from the Second Circuit Court of Appeals, the Paris-based design house has entered a rather strongly-worded filing of its own. The brand is seeking a hearing en banc – or a hearing before the full court of all the appeals judges.

You may recall that last month the Second Circuit Court of Appeals affirmed the Southern District of New York ("SDNY")’s January 2016 ruling that the inexpensive “My Other Bag” canvas totes, which bear cartoon imagery of Louis Vuitton trademarks, are, in fact, protected by the parody defense. As such, the court held that My Other Bag is not on the hook for copyright infringement or trademark infringement or dilution, as asserted by Louis Vuitton. The appeals court - like the SDNY - was also quick to call out Louis Vuitton - the world's most valuable design brand - for its failure to take a joke, which was been an ongoing theme in this case, which was originally filed in June 2014. 

According to Louis Vuitton's request for a hearing en banc - filed late last week - not only did the SDNY rule erroneously in the case, the Court of Appeals did, as well - on several counts. Per Louis Vuitton, the Second Circuit panel ruled in conflict with existing case law (the law as established by the outcome of former cases) in the Second Circuit and against the case law set forth by the Supreme Court.

In particular, Louis Vuitton has three significant qualms with the Second Circuit panel’s ruling: (1) The decision conflicts with Supreme Court and Second Circuit precedent on what constitutes parody; (2) The decision conflicts with the Supreme Court’s decision in Hana Financial on how to determine commercial impression; and (3) A policy argument – the decision will seriously undermine Congress’s purposes under the Trademark Dilution Revision Act (“TDRA”).

(Note: Trademark dilution - a cause of action separate from trademark infringement - recognizes the potential injury to a trademark holder in cases where there is not a likelihood of confusion. Unlike a trademark infringement claim, which requires the plaintiff to show a likelihood of confusion, for dilution, a plaintiff need only show that the defendant’s mark is likely to cause dilution of plaintiff’s mark). 

Louis Vuitton bag (left) and My Other Bag tote (right)

Louis Vuitton bag (left) and My Other Bag tote (right)

(1) The Second Circuit's decision conflicts with Supreme Court and Second Circuit precedent on what constitutes parody. 

According to Louis Vuitton’s filing, both the TDRA and numerous existing decisions of the Second Circuit establish that “a parody must be directed at the senior user or the senior user’s trademark itself, and cannot be merely vague social criticism or comment, particularly if used to promote and sell defendant’s own products. Supreme Court precedent in the copyright context confirms this view. (Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569, 580 (1994)." 

The design house asserts, “As this Court recognized in [Starbucks Corp. v. Wolfe’s Borough Coffee, Inc., 588 F.3d 97 (2d Cir. 2009)], the parody exclusion under the TDRA does not apply unless the defendant’s use of the plaintiff’s famous trademark is for the purpose of ‘identifying and parodying, criticizing, or commenting upon the famous mark owner or the goods or services of the famous mark owner.' [...] A parody must be directed at the trademark owner or its trademark.”

In summary: Louis Vuitton claims that the parody must be specific to its brand - and not speak to luxury brands or luxury consumption, for instance, in general - in order to constitute a parody, and thereby, shield the defendant from liability. 

Louis Vuitton further claims that these decisions, among others, establish that “a mere humorous use” or “gentle satire” of another’s trademark for commercial purposes does not meet the legal requirements of a parody, “particularly when the claim of parody comes only after-the-fact and is contrary to record evidence.” 

With the aforementioned case law in mind, Louis Vuitton asserts that My Other Bag’s use of its trademarks does not constitute parody. It further asserts that in finding that My Other Bag's bags are, in fact, parodies of its trademarks, “the decision of the district court, as affirmed by the [Second Circuit] panel, essentially rewrites and expands the definition of parody in a manner not consistent with existing precedent.”

(2) The Second Circuit's decision conflicts with the Supreme Court’s decision in Hana Financial on how to determine commercial impression.

Louis Vuitton's second point is a procedural one. In terms of determining "commercial impression" (in layman's terms: the meaning or idea a trademark conveys to consumers), LV asserts that as established by the Supreme Court in Hana Financial, Inc. v. Hana Bank, 135 S. Ct. 907 (2015), and the Second Circuit in Louis Vuitton Malletier, S.A. v. Burlington Coat Factory Warehouse Corp., 426 F.3d 532 (2d Cir. 2005), "under trademark law, the question of commercial impression (which is part of the parody inquiry) is a fact question for the jury, not an issue to be determined by the court unless there is no conflicting evidence." 

Louis Vuitton claims the courts got this wrong - procedurally, as “the district court and the [Second Circuit] panel determined by themselves that the commercial impression of My Other Bag’s use of the [Louis Vuitton] trademarks was to create a joke." Yet, according to Louis Vuitton, “There is no evidence My Other Bag was poking fun at, or even commenting on, ‘society’s larger obsession with status symbols’ … Rather, it wanted that status for its own bags, by associating with Louis Vuitton.”

Louis Vuitton asserts that My Other Bag “did not intend to parody the plaintiff or its mark and did not promote its products as a parody. There was no parodic intention here, nor any evidence consumers perceived a parody, but only an impermissible use by My Other Bag of the plaintiff’s marks to promote and sell its own products.”

Therefore, the design house claims that “in making this determination, [the courts] completely disregarded the evidence to the contrary that My Other Bag’s actual intent was to sell its own bags as stylish and fashionable and a complement to, or even substitute for, the designer handbags its customers love … The district court and the panel likewise substituted their own views for how consumers would perceive My Other Bag’s use of the LV Marks, deciding the issue of commercial impression as a matter of law on that basis.”

As such, both the district court and the panel erred, according to Louis Vuitton, as they "arrogated the decision regarding parody to themselves, notwithstanding ample record evidence from which a jury could conclude differently.”

(3) The Second Circuit panel’s decision will seriously undermine Congress’s purposes under the TDRA.

Finally, Louis Vuitton takes a very strong stance about the effects that such a decision will have on the purpose of the TDRA (which was designed to protect famous marks from uses that blur their distinctiveness or tarnish their reputation). According to Louis Vuitton:

The effect of the panel’s decision is to eviscerate TDRA and its associated trademark and copyright statutes. Now, a person using another’s famous trademark can escape liability by arguing, after-the-fact, that the effect is humorous or really a joke, or some kind of social satire. If, despite the evidence, a court itself finds the matter humorous, the junior user’s use of the trademarks for its own commercial gain will go unchecked, creating a likelihood of blurring the distinctiveness of the famous trademark it is using. Because TDRA relates exclusively to famous marks, there is always a risk that the junior user can, with a lesser product, find some reason to claim a “gentle satire” or a joke, thereby free riding on the investment the trademark owner has made in its marks.

Hearing En Banc

As for whether the court will grant a hearing en banc, it is unlikely. While some courts, like the U.S. Supreme Court and the supreme courts in most U.S. states, always hear decisions en banc, other courts, like the U.S. Courts of Appeals and many state courts of appeals, usually have cases assigned to a “panel” of three or more judges, and only hear matters en banc when specifically requested and granted. 

An en banc request asks the court to hear the case again, this time with all of the court’s judges listening to the case. According to the Federal Rules of Civil Procedure, “a majority of the circuit judges who are in regular active service may order that an appeal or other proceeding be heard or reheard by the court of appeals in banc. Such a hearing or rehearing is not favored and ordinarily will not be ordered except (1) when consideration by the full court is necessary to secure or maintain uniformity of its decisions, or (2) when the proceeding involves a question of exceptional importance.”

In short: Not all requests for a rehearing en banc are granted. Often, an appeals court will not take the time to rehear a case en banc unless the case includes a question of major importance (like how to interpret a new law), or the panel’s opinion appears to contradict state or federal law or precedent, the latter of which is at issue here according to Louis Vuitton.

UPDATED (2/14/16): The Second Circuit will not rehear Louis Vuitton's suit against My Other Bag, the appeals court said Monday. "In a one-page order, the court said it declined to give the suit a panel or en banc rehearing but did not give a reason, letting stand its December ruling that ended claims against California retailer My Other Bag," according to Law360. 


Tag: LOUIS VUITTON

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Stash your favorite timepieces in Louis Vuitton’s sleek 8 Watch case

Louis Vuitton


After producing a whole host of stunning watches, Louis Vuitton has now created a beautiful trunk-inspired watch case which is a fitting home for your timepiece collection. This case is intended to house up to 8 watches and is fitted with an S-lock which allows it to go from safe to suitcase. An additional tray allows you to stash other valuables in this mini-trunk.


The 8 Watch Case comes in three variants, the classic Monogram canvas version, a Damier Graphite canvas version and a Taiga leather version. The familiar brown monogram is the cheapest with a price tag of $6,200 while the cool grey canvas is priced at $6300. The priciest of the lot is the grey Taiga leather trunk which is priced at $10,500.

While the leather and classic monogram versions are chic as ever, the grey canvas version is a standout for its versatile black and grey color scheme combines with shiny silver hardware. We won’t be surprised if this watch case is repurposed as a jewelry box by lovers of jewelry.

Tag: LOUIS VUITTON

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LOUIS VUITTON PYTHON VICTOIRE BAG

Louis Vuitton

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Louis Vuitton lovers will definitely be smitten by the Louis Vuitton Python Victoire Bag. This bag might look familiar to you because we’ve already talked about it before, however, this time around, the French fashion powerhouse reinvented this beauty by adding an exotic Python touch to it.

The Python Victoire Bag is the newest day-to-evening bag in Monogram canvas. The clasp and sliding chain in gleaming metal further adds glamour, reinterpreting the classic House designs in a stylish modern way.

The python leather enhances the luxury but there is a good balance. While the majority of the bag is adorned with the iconic Monogram print, the python has been added on the front, below the clasp and above the clasp as well. And it doesn’t stop there, the interior features a zipper and the zipper is attached to a python-leather strap.

With its striking design, no wonder it might be the next It bag among celebrities in tinseltown. We are loving the long sliding chain and gold-color metallic pieces that makes it all the more beautiful while the Python gussets adds a little bit of charm and style.

If compartments are on the top of your list then don’t worry, the Python Victoire Bag offers 1 Front pocket in python and 1 interior central zipped pocket. Measures 10.2” x 6.7” x 3.9” (L x H x W) inches and is priced $3850 USD, €2775 euro, £2590 GBP, $29700 HKD via Louis Vuitton boutiques.

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Tag: BAG LOUIS VUITTON PYTHON VICTOIRE

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