STEVEN KLEIN SHOOTS RAY-BAN’S EDGY NEW CAMPAIGN

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Ray-Ban launches 2017 advertising campaign
Ray-Ban launches 2017 advertising campaign

Iconic sunglasses label Ray-Ban celebrates its 80th anniversary this year. And with the launch of its 2017 campaign, the brand taps photographer Steven Klein to shoot the advertisements. Models get photographed in diverse scenes ranging from open convertibles to the outside of clubs. Ray-Ban also spotlights some of its signature frames such as the Aviator, Clubmaster, General or Ja-Jo silhouette. Discover more images from the spring advertisements below.

RAY-BAN SPRING/SUMMER 2017 CAMPAIGN

Ray-Ban celebrates its 80th year anniversary with 2017 campaign
Ray-Ban celebrates its 80th year anniversary with 2017 campaign
An image from Ray-Ban's 2017 campaign
An image from Ray-Ban’s 2017 campaign
Model wears optical frames in Ray-Ban’s 2017 campaign
Ray-Ban celebrates its 80th year anniversary for 2017 campaign
Steven Klein photographs Ray-Ban’s 2017 campaign
Steven Klein photographs Ray-Ban’s 2017 campaign
Ray-Ban spotlights mature style in 2017 campaign
Ray-Ban spotlights mature style in 2017 campaign
Ray-Ban Aviator Classic Sunglasses $150
Ray-Ban Aviator Classic Sunglasses $150
These shades are a classic for a reason. Add cool to any outfit with a pair of aviators.
Ray-Ban Clubmaster Sunglasses Polarized $200
Ray-Ban Clubmaster Sunglasses Polarized $200
These shades may be inspired by the 1950’s, but they look totally modern.
Ray-Ban General Sunglasses Polarized $210
Ray-Ban General Sunglasses Polarized $210
The aviator sunglasses get a square update in these signature frames
Ray-Ban Ja-Jo Sunglasses $140
Ray-Ban Ja-Jo Sunglasses $140
Take a walk on the wild side with these colored frames.

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